App Store listing
Things 3
Cultured Code GmbH & Co. KG · Productivity
Award-winning design that costs nine dollars and asks you to read forever.
- promise16/20
- subtitle14/20
- screenshots17/20
- proof15/20
- first line13/20
Wins installs
- Visual hierarchy shows value in secondsScreenshots 1-3 display actual task lists with calendar times and categories. A scroller sees "Focus on what matters today" with real calendar integration, not abstract promises.
- Wirecutter and Apple quotes prove it worksTwo named sources call it "the best combination of design and functionality" and "the unicorn of productivity tools." Specific praise beats generic 5-star ratings.
- Deep system integration sells power users"Share extension, Siri, Shortcuts integration, Apple Watch, calendar sync"—the listing names actual iPhone features that make Things sticky, not just that it's "award-winning."
Loses installs
- First line is about the app, not you"Get things done! The award-winning Things app helps you plan your day"—starts with the product name and its award. A scroller needs to see their own problem first, like "Your tasks are all over the place."Fix Rewrite hook: "Stop losing track of what matters." Then show the Today list with a real calendar event visible.
- Description buries the payoff in paragraphsAfter 50+ words, it finally admits "Within the hour, you'll have everything off your mind." That outcome should be in the subtitle or first screenshot caption, not buried under feature names.Fix Move "everything organized within an hour" to the subtitle (30 characters max). Trim the feature list below the fold.
- Feature list reads like a checklist, not a story"Reminders, Repeaters, This Evening, Calendar integration, Tags, Quick Find, Magic Plus"—12 bullets in a row with no proof any user actually needs them. A scroller bounces at wall-of-text.Fix Delete the "MORE THINGS TO LOVE" section. Replace with three user scenarios: "Plan your week" (shows Upcoming), "Get reminded at the right time" (shows a reminder), "Work offline, sync later" (shows cloud badge).