Guides
Short, specific, written by the person who built Appcrush after shipping apps nobody saw.
- How much do UGC creators charge for app videos?
Typical 2026 rates per video for talking-head, screen-recording and skit UGC for apps, what moves the price, and what the creator actually keeps.
6 min read - UGC vs paid ads for an indie app: which comes first?
Why creator videos are the cheap half of the problem, how to use them as ad creative, and a two-week test an indie developer can afford.
7 min read - How to write a UGC brief for your app
The six parts of a brief a creator can actually film from: hook, the one thing to show, shots, length, do and don't, and what you'll do with the video.
6 min read