App Store listing
Airbnb
Airbnb, Inc. · Travel
Eight million homes and one eternal scroll through grid hell.
- promise14/20
- subtitle15/20
- screenshots16/20
- proof12/20
- first line13/20
Wins installs
- Eight million homes across 240 countries, concrete scale.A scroller sees "8+ million vacation rentals in 240+ countries" and thinks instantly: this has everywhere I want to go.
- Experiences with local hosts, not just rooms.Three screenshots show the moment—a pasta class, a local chef, real people. "Find unforgettable experiences led by locals" separates this from Booking.
- Services you book at home, not just on trips."You don't need to stay at an Airbnb or even be on a trip" extends the use case from vacation to blowouts and personal training.
Loses installs
- Subtitle repeats the app name, kills benefit."Plan one-of-a-kind trips all in one app" says what, not why. A scroller sees the app icon and already knows it is called Airbnb.Fix Rewrite to "8M homes and experiences in 240 countries" so the promise lands in the subtitle.
- Promise buries the core ask under flowery language."The world is endlessly interesting" is brand philosophy, not a reason to tap. By sentence three a scroller still has not heard why they benefit today.Fix Lead with "Book unique homes, local experiences, and services" so a scroller understands the app in one line before the poetry.
- Description lists features, not the moment of use.Paragraphs on filtering, vetting, messaging, and hosting blur together. A scroller reads "80 filtering options" and "vetted for quality" and skips ahead—where is the payoff.Fix After the opening promise, insert one sentence: "Find a home with a pool in Barcelona and book a paella class with a local chef, all in minutes."