App Store listingInstagram
Instagram, Inc. · Photo & Video
Four billion people want your attention, Instagram just takes it.
- promise2/20
- subtitle4/20
- screenshots11/20
- proof19/20
- first line3/20
Wins installs
- 4.7 rating from millions proves sustained engagementThe 4.7 star rating is real proof millions keep coming back; not claimed, demonstrated
- 'Little moments lead to big friendships' speaks to connection, not featuresOpens with the user's actual feeling—why people post—before listing what to do
- Screenshots show real creators' content, not mockups or adsFirst three shots display actual videos people made and commented on, proving the platform works
Loses installs
- Promise buried after generic opening about Meta'Little moments lead to big friendships' appears after a corporate attribution line, losing momentum before the pitch landsFix Delete '— From Meta' or move it to the end; start with the promise on the first line
- Subtitle just repeats the app name instead of a benefit'Instagram' as the subtitle tells a scroller nothing about why to download; they already know the nameFix Change subtitle to 'Share moments, discover creators, watch Reels'
- Feature list uses Instagram jargon, not user language'Stories and Notes that disappear after 24 hours' and 'Start group chats' speak in product terms, not what the user gets from doing itFix Rewrite as 'Share without permanent record' and 'Keep secrets with your closest friends'